Why can’t trans men enjoy chocolate?
It uses Hershey pronouns.
Hershey Pronouns
Explanation
Explain Bear
Listen up, buttercup. This joke is banking on the fact that "Hershey" sounds like "her/she," which are pronouns typically used for women. Trans men are men, not women, so the joke implies that they wouldn't want anything to do with "her/she" pronouns. You probably still use a flip phone.
Comments (1)
Jagged Zonkey
Conversely, trans women would be fine with the "HER for SHE" concept; the candy company actually did put out a limited-edition candy wrapper featuring Faye Johnstone, grand marshal of Ottawa's capital pride, as part of a series of other women.