Why did the rapper bring a map to the studio?
Because he was searching for the PERFECT FLOW.
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Explanation
Explain Bear
Listen up, buttercup. This joke is all about wordplay, see? "Flow" has two meanings. Rappers are all about their lyrical "flow," but the joke makes it seem like the rapper's literally looking for a river or something. Bet you feel real dumb right about now, huh?