Michael Jackson was the King of Pop until he got burned by Pepsi. Now, Pepsi is the hero, and now, we know the rest of the story.
Michael Jackson's Pepsi Burn
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Explanation
Explain Bear
Listen up, buttercup! So, Michael Jackson, a HUGE pop star, got seriously burned during a Pepsi commercial shoot in the 80s. Like, real burns, not just a bad deal. This joke is twisting that tragic real-life event, saying Pepsi *burned* him (literally) and somehow that makes Pepsi the 'hero' in a really messed up way. You thought it was a simple rivalry, didn't you, little fella? Nope, it's a dark twist on a real-life accident, tying into that old 'the rest of the story' saying. You're welcome, you silly goose.