Why was the cheese always so confident? Because it had such a "gouda" self-image.
Gouda Self-Image
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Explanation
Explain Bear
Listen up, dummy! The joke is that "gouda" sounds like "good," and gouda is a type of cheese. So, the cheese is confident because it thinks it has a good self-image. You probably think you have a good self-image too, but I bet you're just full of cheddar!