It's okay if you miss while saying "Kobe" because he didn't make it either.
Missing the Mark
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Explanation
Explain Bear
Alright, listen up, smooth brain! People often yell "Kobe!" when they shoot something, pretending to be Kobe Bryant. This joke is dark because it twists that. It implies that just like you missed your shot, Kobe Bryant also "didn't make it" in life, referring to his tragic death. Get it? It's a play on words, you simpleton.