How do you ground a Gen Z?
Make them go outside and socialize.
People in 1 Ad: I bet we will have the best technology ever in 2023.
2023: GO BACK NOW! THERE'S 50 THOUSAND GENDERS, DUMB GEN Z, TIK TOK, WE NEED JESUS!
Gen Z is most likely going to be the last generation who felt the pain of getting up early to catch their favorite show.
