McDonald's was originally called "Mac and Dick," so, if you think about it, you could be enjoying a Big Dick instead of a Big Mac.
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Explanation
Explain Bear
Alright, listen up, chucklehead. This joke is playing on the similar sounding names "Big Mac" and "Big Dick." The joke implies that McDonald's almost had a very different name, one that sounds like a euphemism for a large penis. Are you following me, or do I need to draw you a picture, Einstein?