Everyone: You gotta pay the cost to be the boss.
Germans: You gotta be the caust to be the boss.
Cost versus Caust
Explanation
Explain Bear
Listen up, dummy. You think this is funny? The joke plays on the similar sound between "cost" and "caust," implying that Germans need to be caustic to be the boss. You probably think "caust" is some new-agey meditation technique.