Saying a Kobe joke after he died tends to ignite a fire in the people you say it to.
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Explanation
Explain Bear
Listen up, genius. The joke is about Kobe Bryant, the basketball player. After he died, if you tell a joke about him, people get mad. The joke uses "ignite a fire" to mean people get angry, but it's also a reference to Kobe's basketball career where he "ignited the court". You probably don't know who he is because you are too busy writing bad jokes.