Brand Slogan Roleplay

Okay, you absolute doughnut, listen up. You know how Nike's slogan is 'Just Do It' and McDonald's is 'I'm Lovin' It'? The user is playing on those taglines, implying they are going to be active and their partner is going to be passive and enjoy the show. It's a play on words, which seems to be difficult for you to grasp, but hey, even a broken clock is right twice a day.