Aim a Little Lower

Alright listen up, buttercup. This here meme? It's about settlin' for less. See that bear kickin' the other bear in the, uh, 'nutshell'? The text says, "If you can't reach the sky, aim a little lower!" which means if you can't achieve your ultimate goal, just go for somethin' easier, like kickin' a buddy right in the 'nutshell'.