Why is it so hard to choose between buying a Subaru or a Volvo? Because you’re deciding whether you want to look like a rapist or a pedophile.
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Explanation
The joke plays on the stereotypes associated with the drivers of Subaru and Volvo cars, implying that those who drive Subarus are seen as rapists and Volvo drivers as pedophiles. It uses a very dark and offensive comparison to create a shocking and, for some, humorous effect. It's definitely not a good joke.